Oman Road Safety Association appoints CEO

Mon, 12 November 2012

MUSCAT — The Oman Daily Observer

Oman Road Safety Association (ORSA), the first and only registered non-government road safety organisation, recently appointed Shaima Murtadha Ali al Lawati (pictured) as the association’s first chief executive officer.

Shaima al Lawati graduated from the University of Nottingham, United Kingdom, with a degree in Physics and pursued a career in Corporate Communications and Corporate Social Responsibility. She holds two post graduate certificates from University of Cambridge, United Kingdom, in Sustainable Business and Cross Sector Partnership. She undertook a number of roles and worked for more than 10 years in multinational organisations. She has initiated and led many sustainable and successful social projects.

Dr Wahid al Kharusi, Chairperson of Oman Road Safety Association, commented, “Making Oman’s roads safer is ORSA’s main objective and with Shaima’s vast experience in sustainable development and stakeholder management on board is definitely a milestone we will be capitalising on”.

Shaima added, “Our responsibility is to make the roads safer for our families, communities and society as a whole. We work together with all sectors in the Sultanate and seek successful international partnerships that allow us to exchange knowledge and experiences which can further enhance our programme. Road safety is a shared responsibility and I am honoured to be part of Oman Road Safety Association.

Although so much effort has already been invested in addressing road safety, we need to find the best methods for social behavioural change to reduce the risks involved. I am looking forward to taking on the new challenge as CEO and working alongside a dedicated team of professionals.”
ORSA was registered at the Ministry of Social Development on March 15, 2010. The key activities include advocacy and awareness training, capacity building and supporting research in the field of road safety. The association aims to develop community based prevention programmes such as organising walks and one-to-one awareness campaigns in different locations targeting the general public as well as carrying out sustainable projects and surveys on road safety in partnership with other stakeholders..